An AI website builder is only as good as the material you give it. A vague prompt like "make a nice website for my business" can produce a page, but it usually misses the practical details people need before they call, book, visit, donate, RSVP, or buy.
A useful website brief does not need to be polished. It does not need marketing language. It just needs the facts: who the page is for, what the visitor should do next, what sections matter, and what source material the AI should use.
Use this guide when you are preparing content for Nanopage or any AI website builder. Copy one of the examples, replace the details, and upload it as a brief.txt file with your photos, PDFs, menu, resume, or listing details.
The basic website brief template
Start with this whenever you are unsure what to write.
# Site name
Short description:
Audience:
Main goal:
Call to action:
Contact details:
Location or service area:
Sections to include:
-
-
-
Important facts:
-
-
-
Style notes:
Links:
Files uploaded:The most important fields are the short description, main goal, call to action, contact details, and important facts. If the AI has those, it can usually build a useful first version.
What every website brief should include
Include these details when they apply:
- Name of the business, person, event, property, document, or offer.
- One-sentence description in plain language.
- Audience: customers, hiring managers, guests, buyers, renters, fans, donors, clients, patients, or students.
- Main action: call, book, RSVP, download, apply, reserve, email, visit, donate, subscribe, or read.
- Contact details: phone, email, address, booking link, social profile, or form URL.
- Trust signals: reviews, credentials, licenses, press, awards, years in business, clients, or testimonials.
- Practical details: hours, prices, packages, dates, deadlines, service area, parking, dress code, or eligibility.
- Visual direction: clean, cozy, bold, editorial, professional, playful, luxury, minimal, warm, local, or technical.
- Files: photos, PDFs, menus, resumes, listings, decks, brochures, logos, and source documents.
Do not hide the useful details inside screenshots if you can write them out. The AI can use images, but text is more reliable for exact facts like prices, dates, phone numbers, addresses, and legal names.
Example 1: restaurant or cafe brief
Use this for a restaurant website, cafe website, food truck website, or menu website.
# Marisol Cafe
Short description:
A small neighborhood cafe in Lisbon serving specialty coffee, fresh pastries, and all-day brunch.
Audience:
Local residents, tourists staying nearby, and people looking for brunch.
Main goal:
Get visitors to view the menu, check hours, and reserve a table.
Call to action:
Reserve on OpenTable: https://example.com/marisol-reserve
Contact details:
Rua das Flores 42, Lisbon
+351 912 345 678
hello@marisolcafe.pt
Instagram: https://instagram.com/marisolcafe
Hours:
Monday-Friday: 8:00-18:00
Saturday-Sunday: 9:00-17:00
Closed Tuesdays
Menu highlights:
- Pastel de nata: 1.50
- Flat white: 3.00
- Avocado toast: 7.50
- Eggs benedict: 9.00
- Daily brunch board: 14.00
Sections to include:
- Hero with cafe photo
- Menu highlights
- Hours and location
- Reservation button
- Instagram link
Style notes:
Warm and cozy. Cream, terracotta, and soft green. Big food photo near the top.
Files uploaded:
menu.pdf, storefront.jpg, pastries.jpg, coffee-bar.jpgWhy this works: it gives the AI exact hours, menu items, prices, address, and the reservation link. Those are the things restaurant visitors actually need.
Example 2: real estate listing brief
Use this for a real estate listing page, single property website, realtor website, or Airbnb listing website.
# 36 Vine Street
Short description:
A bright three-bedroom craftsman home near the lake with a renovated kitchen and private backyard.
Audience:
Home buyers looking for a move-in-ready family home.
Main goal:
Get buyers to book a showing.
Call to action:
Book a showing with Clara Voss: clara@example.com or +1 555 0142
Property details:
36 Vine Street, Portland, OR
$745,000
3 bedrooms
2 bathrooms
1,840 square feet
Built in 1924
0.14 acre lot
Highlights:
- Renovated kitchen with quartz counters
- Original hardwood floors
- South-facing living room
- Fenced backyard with deck
- Detached garage
- Walkable to coffee, park, and elementary school
Sections to include:
- Hero with best exterior photo
- Price and key stats
- Photo gallery
- Property description
- Neighborhood highlights
- Showing CTA
Style notes:
Clean, bright, calm, and premium. Use large photos. Keep text easy to scan.
Files uploaded:
front.jpg, kitchen.jpg, living-room.jpg, backyard.jpg, floorplan.pdfWhy this works: property pages need numbers, photos, and contact details. A good listing brief keeps those easy to extract.
Example 3: portfolio brief
Use this for a portfolio website, photographer website, designer portfolio, interior designer website, or artist website.
# Mara Vance Portfolio
Short description:
Mara Vance is a freelance brand designer creating identities, packaging, and launch visuals for food and wellness brands.
Audience:
Startup founders, marketing leads, and creative directors.
Main goal:
Show strong work quickly and get qualified project inquiries.
Call to action:
Email Mara at hello@maravance.studio
Featured projects:
1. Bloom Kitchen
- Role: brand identity, packaging, illustration
- Year: 2025
- Notes: warm, organic identity for a prepared-meal company
2. Rootline Labs
- Role: visual system, landing page art direction
- Year: 2024
- Notes: technical but approachable design for a supplement startup
3. Cedar Market
- Role: logo, signage, reusable social templates
- Year: 2024
- Notes: neighborhood grocery with a playful local voice
About:
I work directly with founders and small teams. Projects usually take 2-6 weeks.
Sections to include:
- Hero with one-line positioning
- Selected work
- About
- Services
- Contact
Style notes:
Editorial, spacious, image-led. Let the project images do most of the work.
Files uploaded:
bloom-1.jpg, bloom-2.jpg, rootline-1.jpg, cedar-1.jpg, portrait.jpgWhy this works: it tells the AI how to group the images and what each project means. Otherwise, a portfolio can become a pretty gallery with no context.
Example 4: resume or CV brief
Use this for a resume website, resume link, freelancer profile, consultant profile, or job-search landing page.
# Jordan Lee Resume
Short description:
Jordan Lee is a product marketer with 8 years of experience in B2B SaaS, lifecycle campaigns, and product launches.
Audience:
Hiring managers, recruiters, and startup founders.
Main goal:
Make the resume easier to read online and encourage recruiters to contact me.
Call to action:
Email jordan@example.com
LinkedIn: https://linkedin.com/in/jordanlee
Current role:
Senior Product Marketing Manager at Acme Cloud, 2022-present
Highlights:
- Led GTM for three product launches
- Increased trial-to-paid conversion by 18 percent
- Built lifecycle email program used by 60,000 users
- Managed sales enablement for a 45-person sales team
Previous roles:
- Product Marketing Manager, Northstar Analytics, 2019-2022
- Marketing Specialist, Framebase, 2016-2019
Skills:
Positioning, messaging, sales enablement, lifecycle marketing, launch planning, customer research, analytics.
Sections to include:
- Hero with current role
- Career highlights
- Experience
- Skills
- Download resume button
- Contact
Style notes:
Professional, crisp, not playful. Use the headshot if it fits.
Files uploaded:
jordan-lee-resume.pdf, headshot.jpgWhy this works: online resumes should make the strongest points obvious before the visitor downloads a PDF.
Example 5: event or wedding brief
Use this for a wedding website, event landing page, birthday party website, fundraiser website, or school event page.
# Casey and Jordan Wedding
Short description:
Wedding weekend details for Casey and Jordan's guests.
Audience:
Family and friends attending the wedding.
Main goal:
Give guests one clear place for schedule, venue, RSVP, travel, and registry details.
Call to action:
RSVP by July 10: https://example.com/rsvp
Date:
Saturday, September 12, 2026
Venue:
Harbor Grove House
18 Shore Road
Newport, RI
Schedule:
4:00 PM Ceremony
5:00 PM Cocktail hour
6:30 PM Dinner
8:00 PM Dancing
Dress code:
Garden formal. Ceremony is outdoors on grass.
Travel:
Hotel block at Harbor Inn under "Casey Jordan Wedding"
Registry:
https://example.com/registry
Sections to include:
- Welcome note
- Schedule
- Venue and map link
- Travel notes
- RSVP button
- Registry link
Style notes:
Elegant but not stiff. Coastal colors, soft blue, cream, and dark green.
Files uploaded:
couple-photo.jpg, venue.jpg, invitation.pdfWhy this works: guests do not want a design showcase. They want dates, location, RSVP, travel details, and dress code without digging through messages.
Example 6: local service business brief
Use this for a cleaning service website, plumber website, electrician website, landscaper website, handyman website, or consultant website.
# Rosa Vale Cleaning
Short description:
Solo residential cleaner in Austin offering recurring house cleaning, deep cleans, and move-out cleans.
Audience:
Busy homeowners and renters in Austin who want reliable, recurring cleaning.
Main goal:
Get quote requests from people in the right service area.
Call to action:
Email rosa@example.com or text +1 555 0199 for a quote.
Service area:
Austin, Mueller, Hyde Park, East Austin, Zilker, Travis Heights.
Services:
- Standard cleaning: from $120
- Deep cleaning: from $220
- Move-out cleaning: from $280
- Recurring weekly or biweekly service available
What is included:
Kitchen surfaces, bathrooms, floors, dusting, trash, beds made on request.
What is not included:
Exterior windows, heavy lifting, carpet shampooing, mold removal.
Trust:
5 years experience. Insured. Eco-friendly products available on request.
Testimonials:
"Rosa is careful, fast, and consistent." - Maya P.
"Best cleaner we have worked with in Austin." - Daniel R.
Sections to include:
- Services and prices
- Service area
- What is included
- Testimonials
- Quote CTA
Style notes:
Friendly, clean, bright, trustworthy. No luxury spa look.
Files uploaded:
clean-kitchen.jpg, supplies.jpg, testimonial-screenshot.jpgWhy this works: service business pages need scope, price guidance, service area, proof, and a way to request a quote.
Example 7: PDF or document brief
Use this for PDF to website, PDF upload, share PDF link, host PDF online, brochure website, or presentation to website.
# Summer Program Brochure
Short description:
A public webpage for the Northgate Summer Program brochure.
Audience:
Parents comparing summer activities for kids ages 8-13.
Main goal:
Make the brochure easier to read on phones and include a clear download link.
Call to action:
Apply by June 15 at https://example.com/apply
Important facts:
- Program runs July 6-August 14
- Ages 8-13
- Monday-Friday, 9:00 AM-3:00 PM
- Tuition: $650 per session
- Location: Northgate Community Center
- Scholarships available
Sections to include:
- Program overview
- Dates and age range
- Activities
- Tuition and scholarships
- Apply button
- Download original PDF
Style notes:
Bright, simple, parent-friendly. Make the dates and price easy to find.
Files uploaded:
summer-program-brochure.pdf, camp-photo.jpgWhy this works: it tells the AI whether to rebuild the PDF as a page, keep a download link, and which facts should be easy to find.
Tips for better AI website prompts
Use these rules when writing your own brief:
- Write facts before style. A beautiful page with wrong hours is a failed page.
- Use exact contact details. Do not make the AI guess phone numbers, addresses, or booking links.
- Say what should happen next. Every page needs a next step.
- Name your images clearly.
storefront.jpgis better thanIMG_4421.jpg. - Include exclusions. If you do not offer emergency service, delivery, refunds, private sessions, or online booking, say that.
- Give the AI useful constraints. "One-page site" or "focus on quote requests" is better than "make it modern."
- Upload more source material than you think you need. You can trim the result later.
The short version
Your website brief should answer five questions:
- What is this site?
- Who is it for?
- What should the visitor do next?
- What facts must be included?
- What files should the AI use?
If your brief answers those questions, Nanopage can turn loose material into a usable page much faster. Start with the content guide, then pick the closest use case and build from there.